Contact our team for any inquiries or support. We're here to assist you with quick and reliable guidance.

shape-img
About Us

Trusted Procurement Partners for Africa's Leading FMCG Importers & Distributors

We partner with top FMCG importers and distributors across Africa, ensuring a consistent and reliable supply of high-quality products sourced from reputable manufacturers worldwide.

  • Reliable global sourcing
  • Consistent product availability
  • Efficient procurement processes
  • Timely delivery
  • Long-term partnership mindset
shape-img
shape-img
Why Partners Choose Us
Reliable global sourcing

Reliable global sourcing from Top Global brands.

Consistent Product Availability

Consistent product availability across key FMCG categories

Efficient Procurement

Efficient procurement processes that reduce delays and operational costs

Timely Delivery

Timely delivery supported by strong logistics coordination

Long-term Partnership

Long-term partnership mindset focused on mutual growth

  • imgReliable Global Sourcing imgConsistent Product Availability imgEfficient Procurement Processes imgTimely Delivery imgReliable Global Sourcing imgConsistent Product Availability imgEfficient Procurement Processes imgTimely Delivery imgReliable Global Sourcing imgConsistent Product Availability imgEfficient Procurement Processes imgTimely Delivery
Services

Our Key Services

Services

Work With Top Distributors

We represent Africa's leading FMCG distributors, managing their buying, compliance, and banking requirements with precision and reliability.
Our trusted partnerships ensure that brands connect with high-performing distributors across the continent.

Establish Your Route to Market

We help brands build long-lasting relationships with influential buyers, distributors, and retailers. Through our strategic network, we ensure your products reach the right markets, the right channels, and the right consumers.

Financial Safety & Stability

All invoices are handled directly through Primara Global, ensuring secure and timely payments.
Transactions are routed through top-rated UAE banks, providing complete financial safety and peace of mind for our brand partners.

Sales & Export Teams

We elevate brand visibility and strengthen recognition across key African markets.

Our market-focused strategies help position your brand as a leading, pioneering force in the region.

Brands Trust Us
Nestle logo
Prime logo
Campbell's logo
Heinz logo
Snapple logo
Chupa Chups logo
FAQs

Primara Global Answers

Primara Global offers end-to-end procurement, distributor appointment, market representation, regulatory compliance support, warehousing solutions in Jebel Ali, and sales/export management across the UAE and Africa.
We source directly from reputable global manufacturers and trusted suppliers. Our strong network ensures consistent availability, reduced delays, and high-quality products across key FMCG categories.
Our on-ground ME office acts as a strategic bridge—streamlining communication, coordinating procurement, and ensuring smooth execution of sourcing activities, resulting in faster and more reliable supply cycles.
We connect brands with established distributors, support regulatory compliance, assist with documentation and labelling, and provide market insights to ensure smooth entry and long-term brand visibility.
Yes. All invoices are processed through Primara Global and routed via top-rated UAE banks, ensuring complete financial safety, transparency, and timely settlements.
Yes. Our strategically located Jebel Ali warehouse provides safe storage, temperature-controlled handling, fast consolidation, and efficient re-export logistics to Africa, the Middle East, and other regions.