Contact our team for any inquiries or support. We're here to assist you with quick and reliable guidance.

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Empowering FMCG Distribution

Building partnerships, delivering success.
Best Food brands for Africa

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ABOUT US

Trusted Procurement Partners for Africa's Leading FMCG Importers & Distributors

We partner with top FMCG importers and distributors across Africa, ensuring a consistent and reliable supply of high-quality products sourced from reputable manufacturers worldwide.

  • Reliable global sourcing
  • Consistent product availability
  • Efficient procurement processes
  • Timely delivery
  • Long-term partnership mindset

6,561+

Satisfied Clients
Brands Trust Us
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Prime logo
Campbell's logo
Heinz logo
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Delivering Seamless Global Distribution Solutions

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Distributor Appointment

We appoint established, reputable distributors in agreed markets, ensuring every partnership is fully aligned with the brand's expectations and approvals.

Regulatory Compliance

We offer comprehensive country-specific documentation and labelling support to ensure full compliance with regulatory requirements across destination markets.

Strategic Warehousing

Our secure, strategically located warehousing facilities in Jebel Ali—one of the world's most efficient logistics hubs—ensure safe handling, proper temperature control, and organized inventory management for a wide range of FMCG products.

Sales & Export Teams in UAE and Democratic Republic of Congo

We maintain dedicated Sales and Export teams in both the UAE and the Democratic Republic of Congo, enabling efficient management of operations across key markets.

Call Us Now

+97143452006

Driving Growth Through Strategic Market Representation

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Our Process

Our Work Process

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1

Work With Top Distributors

We represent Africa’s Top FMCG Distributors for all their buying.

Building Brand Equity

Increase brand’s visibility & recognition among key markets in Africa.

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3

Establish Route to Market

Build lasting relationships with influential buyers, distributors and retailers

Financial Safety & Stability

Brands shall invoice & paid by Primara Global, ensuring financial stability & safety.

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Talk to US

Powering the
with the Renew

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6,561+

Satisfied Clients

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600+

Finished Projects

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250+

Skilled Experts

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5,90+

Media Posts

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Testimonials

What Our Clients Say

Kathryn Murphy

We've experienced exceptional support across distribution, market representation, and regulatory processes. Their Jebel Ali warehousing is highly organized, secure, and perfectly managed, which has greatly improved our supply chain flow. A truly dependable partner for international operations

Albert Flores

A very professional company with strong market understanding in both the UAE and Africa. Their sales and export teams manage everything—from sourcing to dispatch—with impressive accuracy. Working with them has brought reliability, clarity, and smooth execution to all our cross-border activities

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